Friday, May 8, 2009

No Purchase Necessary

Generally speaking, when you read or hear of “no purchase necessary” you think of entering sweepstakes and contests. You expect to win something for nothing: no matter how small.

People love free gifts, free information, and free money. Best of all they crave to enter sweepstakes and win without a financial commitment on their part. It’s referred to as “good luck”. By the same token, when success is not accomplished here, we call it “bad luck”. To the diehard we say “better luck next time”.

In the late 1960, among the numerous love songs of the day, The Beatles had a hit entitled Money Can’t Buy me Love. Forty years later the situation remains the same. There’re lots of thing you can buy with money, but money won’t buy you love.

But love is not often taken into consideration when we think of no purchase necessary. The focus remains on material things.

Material things are good to a certain extent. Too much can be dangerous. The Bible says “For what does it profit a man to gain the whole world and lose his soul?”

Let us put a different spin on our topic – no purchase necessary.  How does the subject fit into things spiritual – things pertaining to the soul of man?  What is there to be won with no purchase necessary? I dare say at this point the total impact is not quite as intriguing.

There is no purchase necessary to win the love of God. It’s there for the taking. Even though you might think you don’t want it, the offer still stands: free and clear. There’re no strings attached. No need to give up an email address or a phone number to get it. For the saint and the sinner alike; there’re no prejudices, no limits, and no bars. 

It won’t be necessary to enter a contest and win a free trip to heaven. God’s love is always there: around you, above you, beside you, and beneath you. There’s a chance for everyone to experience an instant win.

Reach out and take it: No Purchase Necessary.

www.allanrussell.com

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